Hello World

Welcome to my corner of the internet.

I’ve built this site as a place to share thoughts, ideas, and learnings about paid social advertising, AI transformation, and the intersection of technology and business.

What to Expect

This isn’t a high-volume blog. I’ll write when I have something worth saying—whether that’s:

• Insights from working with clients on paid social campaigns
• Lessons learned from AI implementation projects
• Thoughts on the evolving advertising landscape
• Practical frameworks and mental models

Why Now?

After years of working in digital advertising and helping companies navigate AI adoption, I’ve accumulated a lot of knowledge that lives in Slack messages, client presentations, and random notes.

This site is an attempt to organize and share some of that thinking in a more permanent, accessible form.

Stay Updated

You can follow along via RSS or connect with me on X, LinkedIn, or Instagram.

Thanks for reading.

— Peter